Blezoo Bot (2012)
Paper robot mailer
Blezoo creates branded promotional items ranging from the commonplace (i.e. pens, tote bags, bottles) to the unique (i.e. etched champagne bottles, tattoo armsleeves, etc.). To promote itself, it needed a fun interactive mailer that clients would be likely to keep on hand for future reference.
Blezoo Bot is a die-cut paper robot mailed out to Blezoo’s past and prospective clients. It is pre-scored and easy to assemble. The final mailer is now frequently used in Blezoo’s social media presence, videos, and promotional campaigns.
Art directed by Bryan Kriekard and Blake Everingham at Great Big Circle